Marketing & Technology News

Coywolf News keeps readers informed about new technologies, product updates, productivity tips, and changes that affect marketers in the digital age. Topics covered include SEO, Social, Paid, Email, Content, Webmaster, and Startups.

FAQPage

FAQPage Schema may be driving more traffic to sites, not decreasing it

A common concern by search engine optimizers is losing search visits after adding FAQPage or HowTo Schema.org structured data to their pages. Distilled is reporting that they saw more traffic after implementing it on several sites.

Womply

Study correlates highest star review rating with lower revenue

Research conducted by Womply, a SaaS that provides reputation management tools, studied over 200,000 small businesses to determine how reviews affect their revenue. They found that small businesses with the highest average rating were reported as having lower revenue.

Chrome

Chrome web browser now supports native lazy-loading

Lazy-loading is a common practice used to defer the display of images below the fold of a browser window and has always required JavaScript. The latest version of Chrome removes the requirement to use JavaScript.

Google

Google updates its webmaster tools with evergreen Chromium

Three months after Google switched to using evergreen Chromium for their Googlebot crawler, they are now updating their search tools to also use evergreen Chromium to render pages.

Robot Paper Shrug

Researchers use AI to identify content that’s been written by AI

OpenAI created a language model that can write copy so well that it's indistinguishable from a human-written text. Now researchers from Harvard and the MIT-IBM Watson AI Lab have created a method to identify AI-generated copy that also uses AI.

Google

Google leveraging AMP to help its visitors from accidentally leaving Google and using the Back button

Google announced the launch of a new feature in its Image Search that helps publishers help Google visitors not leave Google by using AMP.

CSS Examples

CSS getting additional line style options for text, including spelling and grammar errors

The W3C has proposed new ways to decorate lines that will allow web developers and designers to control the thickness and offset of lines. They are also introducing spelling and grammar error line properties.

Fathom Analytics

Fathom Analytics launches cookie-free tracking that supports unique visits and GDPR

Creators of privacy-focused Fathom Analytics, Jack Ellis and Paul Jarvis, announce cookie-free tracking that anonymizes pageviews and unique visits and maintains automatic GDPR compliance.

Google Alerts

How to exclude low quality sites and content from Google Alerts

Google Alerts is a free and useful tool that can help you stay up-to-date with current events related to a particular topic. Unfortunately, it also includes low-quality and unwanted sites in its results. This article shows you how to exclude low-quality sites so you never have to see them again.

HubSpot

HubSpot adds email creation, sending, and analytics to its free CRM offering

Marketers can now send email messages in HubSpot's free CRM. Matthew Howells-Barby, Director of Acquisition at HubSpot, explains to Coywolf News the importance of adding email to their freemium product.