Marketing & Technology News

Coywolf News keeps readers informed about events, new technologies, product updates, and important changes that affect marketers in the digital age. Topics covered include SEO, Social, Paid, Email, Content, Webmaster, and Startups.

Sign In with Apple

TechRepublic reports ‘Sign In with Apple’ won’t significantly impact tracking as originally thought

Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.

LinkedIn

LinkedIn reveals how its social feed works so marketers can take more advantage of its platform

Pete Davies, Senior Director of Product Management at LinkedIn, shared insights into how their social feed's algorithm displays and promotes posts. Coywolf News asked Lyena Solomon, an SMM experienced with optimizing for LinkedIn, to clarify best practices for the Feed.

Die With Me

πŸŽ™ Episode 9: Die With Me and the trouble with Apple πŸ”‹

Dries Depoorter and David Surprenant discuss their struggle to get Apple to accept the final version of their app, Die With Me, into the App Store because it unintentionally brought attention to Apple's battery problems.

Firefox Ad-Free

Firefox Ad-free Internet is a rebrand of Scroll that picks up where Google Contributor left off

Firefox Ad-free Internet is considered a direct competitor to Apple News+ but it's more akin to Google Contributor and has the potential to upend traditional revenue models for publishers by shutting out advertisers.

Google

Google removes support for crawl-delay, nofollow, and noindex rules in robots.txt

In an attempt to reestablish robots.txt best practices and provide an extensible architecture to crawlers, Google removes well-known rules and recommends webmasters use alternative methods to accomplish similar results.

IETF

Google and others update and submit Robots Exclusion Protocol to create new standard

25 years after the Robots Exclusion Protocol was created by Martijn Koster, Google has teamed up with its creator to address edge cases and to have robots.txt formalized as an international standard.

SNL Google

Google takes direct aim at GIPHY by adding shareable GIFs

Google is leveraging its acquisition of Tenor with tight integration into Image Search, making it easy for people to quickly find and share animated GIFs.

Fresh Chalk

Site analysis of 150k SMBs reports Yelp in 92% of local SERPs but GMB still dominates

The study identified potential trust signals for local SEO and also revealed that Yelp continues to have the most visibility in organic local results.

WP Engine Flywheel

WP Engine expands WordPress hosting customer base with acquisition of Flywheel

The acquisition of Flywheel will add 28,000 more customers and additional developer tools like 'Local' to WP Engine's rapidly expanding business.

GMB Short Name

Google adds ‘short names’ to GMB, hinting that it may have big social plans for businesses

Google My Business' new short names are reminiscent of how businesses used Google+ profiles and they may represent yet another attempt by Google to create a viable social platform.