Sizmek

Amazon encroaches further into Google’s core revenue source with new acquisition

The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.

Google Ads

Google deprecates Target Search Page Location and Outranking Share in AdWords

Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.