Apple’s proxy email service was considered a silver bullet to stop ad targeting, but Kazuki Ota, Co-founder and CTO of Arm Treasure Data, doesn't think it's going to be an encumbrance to customer tracking.
Apple's new SSO is a double threat to its competitors. Not only does it want to replace them, but it's also designed to disrupt their advertising business.
The largest independent buy-side advertising platform, Sizmek, has been acquired by Amazon.
Sagar Shah, Product Manager for Google Ads, announced the deprecation of two automated bidding features in Google AdWords. They will be replaced with Target Impression Share.